McClelland’s Need theory of motivation
McClelland’s Need theory of motivation Figure 1.4 McClelland’s Need Theory ( McClelland & Burnham, 2008) McClelland developed this theory based on the long-term motives and expressive needs used in the early studies of Henry Murray's personality (Hentry 2008). There are three basic desires that affect everyone’s motivation specially the employees who are working. A person is motivated by a desire for power, achievement, and affiliation. Individuals have a mix of these desires, with one trait generally more dominant than the other two (McClelland, 2005). McClelland’s work was primarily concerned with human motivation, but he also studied personalities in a broader sense (Harvard University Library, 2016). McClelland is best known for his motivational theory often referred to as the Three Needs Theory. Over the course of his care...